Big data partnership signed

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The educational tie-up will champion and develop the role of data science and analytics in business education. 

As business becomes ever more digital and data-driven, there is a growing need to develop graduate knowledge and skills in data science and analytics. 

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“By linking-up with one of Europe’s leading consumer brands we will ensure our students have access to the latest applied insights and software, and can gain hands-on experience in the rapidly developing field of big data, to further strengthen their employment prospects on graduation.” 

Professor Ian Clarke

Championing big data 

The collaboration will help fund a major drive to develop teaching and research in data science within the Business School with close to £500,000 invested in various initiatives. 

It will give students and scholars the latest insights to help them master the big data skills needed to analyse consumer behaviour, retail and marketing trends. 

The funding will also see the creation of a new full-time academic role, devoted to championing big data and give the School access to cutting-edge software and data for teaching and research. 

Generous scholarships 

In addition, a number of generous Dixons Carphone scholarships will be offered to promising applicants to the School’s MSc and MBA programmes. 

The retail giant also hopes to create opportunities for Business School graduates who take part in the initiative. 

We are really pleased to announce this collaboration and we welcome the innovative approach Edinburgh’s leading academics are taking in giving students real-world applied data-analytics experience during their studies. With this new partnership we therefore want to play our part in building a new generation of data-savvy, business graduates who will help drive our company and the industry forward.  

Stuart Ramage